By Juan Luis Guillen

Psycho Bunny, a bold contemporary clothing brand, has secured its place in the golf industry with an endorsement deal with Abraham Ancer, professional PGA Tour player.

What do you get when you combine a cult men’s fashion designer with a popular athletic apparel company? An ideal collaboration for street-ready activewear.

Collaborations have become a frequent occurrence in the fashion world, but this one between German-born American designer, Robert Geller, and Lululemon Athletica seemed like a convergence waiting to happen.

Geller and the SVP of men’s design, Ben Stubbington, have been friends for 15 years, first meeting on a soccer field in New York City. The joint effort was first seen during Geller’s runway show in February at NY Fashion Week. The outcome is making functional clothes for travel, work and exercise - basically mirroring the needs of Geller’s busy life with family, work, play and frequent hops on and off planes.

A note to our readers that this is the last issue of What to Wear Next (WTWN) as a solo newsletter featuring golf apparel and accessories.  In the future, WTWN stories will become part of a regular feature in the Equipment Insider, a companion newsletter in the Morning Read suite.

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